Greece is a high-potential market for Bulgarian online sellers — close, affordable, fast to deliver and with mature online behaviour. With 86.9% internet penetration, 69% online shoppers, and over €7.5B in eCommerce volume in 2023, it is a top choice for cross-border expansion.
Direx partners with ASC and Speedex, ensuring fast and reliable last-mile delivery.
€7.5B
online spending in 2023 (13% growth YoY)
€4,950
average annual household spend
86.9%
internet usage
69%
shopped online in 2023
Forecast 2024–2028:
Ideal for businesses selling:




